The book’s about how to use the information we get over the web in order to resolve questions that require independence of judgement: You ever hear “wherever the evidence may lead?”
That’s the trail my readers travel.
It’s a use-case driven and instruction-based book for researchers, analysts, consultants, journalists, regulators, and educators: in short, folks who are paid for two highly-prized skills: (1) their ability to consume vast amounts of data, and (2) their ability to make connect what they discover to a persuasive body of evidence.
- My book assumes…
- This independence is free of any predetermined judgements, presumptions, or conclusions.
- The only justified bias is one towards action — providing clients with a basis to act on their findings and recommendations.
- These readers are retained to pursue research on problems for which there is no clear resolution.
- Their reputation is premised on their independence from the issues they’re called on to examine.
My readers are professionals whose reputations and livelihoods depend on their ability to find, interpret, and ultimately broker the work they do. The broker part is a deal-breaker. Literally.
Effective investigators hold to a dispassionate view of their evidence-based discoveries. That’s not only preferable. Frankly, that’s the only way to deliver recommended calls for action and build confidence in the research practices that inform them.
