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Paperback Edition $12.95 |
We talk about opportunities when we use information. We think in terms of risk when others do so. Unit Five focuses not only on what we learn but how this works in relation to what others know and perceive. How can we as messengers assess the nerves we strike and the buttons we push in the research we’re delivering?
The first four units focus on how to gather information and act on it. Unit Five is about how others will act on the research we deliver through social media and more formal, offline channels: The reports and presentations to peers, clients, and groups (our “audience”). How will our findings be interpreted and acted on? How we deliver them is every bit as important as the research itself.
Unit Five brings together the search project management steps, query formation, quality controls, source fluency and information conjugation methods to deliver your research to the clients, colleagues, and communities we’re supporting. These message receivers will clearly see how your informed use of web research tools and practices is bringing value, economy, and even closure to complex and resource-hungry investigations. We will then turn our attention to the report itself, coming to grips with the news we’re delivering, the explanatory power of our analysis, and the changes we’re proposing.